Client
Role
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Broadcast
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Motion Graphics
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AR VR
Seasonal Stories 2023 Series
Seasonal Stories is a multi-release campaign of modular 3D asset packages developed for The Weather Company's broadcast meteorologist community. Built as a direct extension of the Max-in-a-Min series, each package was designed to help forecasters explain seasonal weather phenomena through visuals they could actually make their own — adapting scenes, swapping models, and tailoring content to their brand, region, and audience. Released across 2023 and 2024, the campaign grew into a flexible production toolkit used by weather professionals across broadcast and augmented reality platforms.
The Challenge
How do you build a visual content system that works for every forecaster — regardless of their market, brand, or production setup?
The Max-in-a-Min series had proven there was demand for short-form educational weather content, but a single motion graphics package couldn't serve the full range of storytelling needs across a diverse network of broadcasters. Forecasters needed visuals they could adapt — not just play back. The challenge was building a system flexible enough to work as standalone assets, full AR packages, or complete broadcast productions, while maintaining enough visual consistency to feel like a unified campaign across every use case.
This explainer video was created for our weather community to help illustrate the dangers for fire during early spring.
The Approach
A modular asset system built for flexibility first — and visual quality second to none.
Each Seasonal Story was developed as a self-contained package covering a specific weather phenomenon — including spring wildfire risk, dry thunderstorms, Red Flag Warning conditions, and winter road salt effectiveness. Packages were built across After Effects, Cinema 4D, Photoshop, and Illustrator, with assets designed from the ground up to be swappable, scalable, and brand-adaptable.
Some packages were fully AR-integrated and optimized for Max Reality, giving broadcasters live on-air deployment capability. Others were delivered as standalone broadcast-ready animations. The distinction was intentional — not every station has the same production setup, and the system was designed to meet forecasters where they were rather than require a specific pipeline to use effectively.
Art direction was developed collaboratively with Director Ron Harris, with all 3D modeling, animation, and asset production handled by me. The modular structure meant each new release could be developed efficiently without rebuilding the visual foundation — the same principle that had driven the Max-in-a-Min system from the start.
This explainer video was created for our weather community to help illustrate the dangers of dry thunderstorms.
This explainer video was created for our weather community to help illustrate how temperatures effect road salt.
The Impact
A production toolkit that gave an entire community of weather professionals a better way to tell their stories.
Seasonal Stories was distributed across The Weather Company's network of broadcast meteorologists and weather educators — giving them production-ready, brand-flexible visual tools they could deploy on their own terms. Across two release cycles in 2023 and 2024, the campaign expanded the reach of the Max-in-a-Min series into a broader content ecosystem, supporting forecasters across broadcast, digital, and live AR platforms. The modular system developed for this project demonstrated how a single well-structured production pipeline can serve a diverse audience at scale without sacrificing visual quality or creative flexibility.
Red Flag Title Opener
Supporting data screens for the broadcast package
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